Website
Templates or not
Here
are a few things that we know about Templates and Site Builders that you
need to know. Website builders and Templates share one thing. "The Design"
- Sharing The
Design - The problem is with the design and so many people using
it and stuffing their content or "Information" into it. You would think
that by putting your information into the template or website builder,
that is unique. It probably is, at least in your mind - You would be
correct. But the real facts are actually this:
The Search Engines scope the entire Internet and routinely scour the
internet looking for new websites. When they find one that's not in
their captured index or files, they flag it as new. We suspect that when
they see your website for the first time and have told their website
search utility to go ahead and look at but don't let it in the search
results until we have time to perform a a series of checks on it.
We
suspect these series of checks are to find out what type of websites they
actually are, Objectionable, sex orientated and so on.
There has been a
search term associated with behavior and one has even been labeled "The
Sand Box".
So far all of this makes sense, but what relevancy does
this place on using Website Templates and or Website Builders?
- Sharing The
Design (Explained) - We suspect that the search engines are looking
at the position of the tables and cells or the website. (Tables &
cells are a place in which content is
provided, they have measurements and demographics, unique to them
selves). Images, layers, duplicate positions, duplicate measurements,
and so fourth in determining if your webpage or website was created by a
"Cookie Cutter" or By A "Template Seller" or Reseller and just posting
the same things over and over and over to the worldwide web.
The search
engines can penalize or Ban websites, sub-sites and pages for having the same
cookie cutter design and they rarely care about Your Content. Read
Duplicate Content By Google.
- What The
Search Engines Are Seeing
- The search engines are looking for updated older websites and also new
websites. Where do you fit in? They are also looking for websites
that are unique with content and not with the same table or page design
as existing websites. That could be a sign of SPAM.
If you use a template or a choice site builder design substituted with
your content,
It could be shuffled in massive amounts of pages deep into the indexes
of the search engines (Actually, Never to be seen by anyone but you and
to whom you give the exact website address to).
- The Up-Side
- It's Cheap or for Free for a while, you get what you pay for!
Read our section on
Getting A Low Cost Website - At Minimal
Coat (Again, You'll be glad you did)!
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